Sal's Heating & Cooling, Plumbing & Sewer · Louisville
Twelve homepages built to turn visits into calls.
Twelve directions for the new salslouisville.com, each built around a different way of turning a visitor into a phone call or a booked visit. Same brand, same facts, twelve conversion ideas. Every page has light and dark mode. Six open in light and six open in dark (marked on each card); flip any page with the toggle in its header. Tap a card to open it, and use "All concepts" at the top to come back.
- Phone button first on every screen
- 24/7 live answering, front and centre
- Every button calls or opens a pre-filled form
- Light and dark mode on every page
- Sticky call bar on phones, built at 390px
- Real Sal's photos, brands and promises
What we still need from Sal's
- Real Google review quotes we may use. The cards show the layout with placeholder text.
- Current offers and amounts. Offer cards are placeholders, flagged on every page.
- Review count: the current site says 500+ online reviews; Google shows 354 today.
- Maintenance plan price and what it includes, if they want a price on the page.
- The logo as a vector file (the site only has a small image).
- More Louisville team and job photos.
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01ConceptOpens in darkInstant Quote
The schedule form is the hero: a three-step card that feels like three taps.
Signature movePick a service, a town and a time (including ASAP, 24/7), then name and phone. Every service and offer button jumps into it pre-filled.
Open homepage → -
02ConceptOpens in lightOffer First
Leads with the deal. Pick Heating, Cooling, Plumbing or Drains and the headline offer changes.
Signature moveClaim the offer with just a name and phone, right beside the coupon. Offer amounts are placeholders until Sal's confirms them.
Open homepage → -
03ConceptOpens in darkCall First
Built for phone calls, because a real person answers at Sal's 24/7.
Signature moveA live Louisville clock, an always-open status, one huge call button and a call-back request for people who would rather not dial.
Open homepage → -
04ConceptOpens in lightProblem Picker
Homeowners know the symptom, not the service. Start with what is going wrong.
Signature moveTap "No heat" or "Drain backed up" and see the likely fix, the matching promise and a two-field form already filled in.
Open homepage → -
05ConceptOpens in lightBook Online
For people who would rather not call. A booking widget right in the hero.
Signature movePick a service, a day and an arrival window (or tonight, ASAP), add name and phone, and Sal's calls to confirm.
Open homepage → -
06ConceptOpens in darkProof Stack
Trust first: 50 years, the licence, 24/7 answering and 93% fixed on the spot, stacked next to a short form.
Signature moveA proof ledger in the hero, plus a Sal's vs. the typical contractor comparison table.
Open homepage → -
07ConceptOpens in lightHonest Quote
Wins leads from other companies' quotes with Sal's upfront, no-upsell pricing.
Signature moveUpload the other quote and get a straight answer, with a receipt-style breakdown of what you will and won't pay for.
Open homepage → -
08ConceptOpens in darkFast Lane
Ad landing-page discipline on the homepage: short, punchy, a form in every screen.
Signature moveA four-field form up top, the same call and schedule buttons after every block, and a sticky schedule rail.
Open homepage → -
09ConceptOpens in lightVan Wrap
The red-over-blue wave from the trucks becomes the website, at full volume.
Signature move"Book the van": pick a day and a time window and watch the Sal's van head to your street.
Open homepage → -
10ConceptOpens in darkSeason Ready
A product-launch page for heating season: is your furnace ready?
Signature moveA three-question furnace check that recommends a tune-up, a repair visit or a replacement talk, then books it.
Open homepage → -
11ConceptOpens in lightHouse Blueprint
A blueprint cutaway of a Louisville home showing every system Sal's works on.
Signature moveTap a numbered point (furnace, water heater, sewer line...) to see what Sal's does there and schedule it.
Open homepage → -
12ConceptOpens in darkHome Team
The loud one: Louisville's home team since 1975, in a sports-campaign kit.
Signature moveJersey numbers 75, 24 and 93, and a roster of four trade cards that flip to show the top jobs and book them.
Open homepage →